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Website Optimization, before publishing it, is a key step in internet marketing. You want your website to be easy to find and load quickly. You should already have your keywords selected and included in your website content and various images selected that you want displayed on your website. CyberComDesigns has the tools and experience to optimize your website internet readiness. Custom Website Design by CyberComDesigns will include optimizing your image files, renaming them to promote your selected keywords, plus help and resources in gaining search engine placement.
Image Optimization
Image content on your website should have the minimum file size without comprimising the quality of the image. Website images should be reduced to 72 pixels per inch and should be resized to fit their location on the webpage. Un-optimized image files may cause pages to load slowly. If the images don't fit the place where they appear on the page, they may appear distorted. Image processing for web pages is usually done on a local computer before uploading images to the server. Resizing and optimizing images to use within web pages typically requires an image processing program such as Adobe PhotoShop.
Search Engine Optimization
Optimizing your website text content for Search Engine Placement is also an important factor in successful internet marketing.
Search Engine Placement is dependent upon keyword prominence within the body of your pages, but this is only one part of the formula. Each search engine has its own criteria for placing websites. Factors include:
Number AND Prominence of Keywords
- Domain Name
- File Names
- Webpage Titles
- Webpage Body Text
- Link Text
- Link URL
- Image Alt Text
Too many or too few keywords (per page) will affect your search engine placement.
Search engine positioning can become a complex challenge when balancing keyword content optimization with good readability. It becomes even more complex when you consider that each search engine has it's own unique criteria for placement.
Link popularity is another factor in Search Engine Placement. The more links you have pointing to your website from other websites the better the chances you will receive high ranks in search engines. The websites you link from should be related to the product, service, or information you offer on your site.
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